In addition to the famous Nespresso brand, renowned around the world for having, in some way, brought the coffee capsule market for home use to life, Nestlé also owns another brand which, figure after figure, is making headway in the coffee capsule world.
This is Nescafè, the company which, after its début in the coffee capsule world in 2007, has carved out its own part of the market.
Some say that the coffee capsule market is already saturated and packed with products, but this is not in fact true.
Increasingly new formats, changing regulations and materials, and companies seeing their own market share increase, bear witness to a thriving market, in which also the production of compatible capsules offers vital lymph and business opportunities.
In this regard, for Coind the production of private label Dolce Gusto capsules is a business to be kept alive and encourage, offering clients an increasingly wide portfolio of platforms and ranges.
There is a wide range of machines and systems on the market, with higher or lower percentages of each format sold in different parts of the world. The most popular in one country may be totally unknown in others, a bit like K-Cup capsules. This explains the need and the desire of Coind to also supply systems which are apparently less well-known or used. Every businessman knows how important it is to identify a nice market; and if this lay in Dolce Gusto compatible systems?
Nestlé's proprietary brand has grown significantly in recent years. While in 2010 its market share was close to 8% on the European market, in 2015 the brand had grown to 12%, with an increase of almost 30 million consumers across Europe. These are important and very interesting figures, demonstrating how the Dolce Gusto system is a platform to be closely monitored.
Private-Label Dolce Gusto compatible capsules
In the production of private-label capsules compatible with the Nescafé Dolce Gusto system, Coind pays close attention to detail, complying with the exact specifications of the original format, to ensure that the capsules are fully compatible and functioning with all the machines in the Dolce Gusto system.
These barrier capsules are made with the PP/EVOH/PP model, to create special containers for coffee and other beverages.
The characteristics of the materials used make them ideal for use at the high temperatures reached by coffee espresso machines. Specifically, these are:
EVOH: The intermediate layer of the capsule, which protects the beverage powder contained inside from gas and air. This is one of the most commonly used materials in the stiff food packaging sector, often combined with polypropylene (PP). As illustrated, this material is an excellent insulator for gas, oxygen and aromas, but is often used as an intermediate layer in packaging as it is particularly sensitive to humidity.
PP: polypropylene. This material is used for the outer and inner layers of the capsule, offering high resistance to the particularly high water temperature inside the coffee espresso machines, as well as to any impacts during transport. Compared to EVOH, described above, it does not insulate against gas, and this is why it is combined with EVOH.
Every capsule has an easily detachable customisable lid. After use, the capsule can be rinsed to remove the coffee grounds. The coffee can be disposed of as organic waste, the cup with the plastic and the lid with aluminium, thus contributing to the health of our planet.
Each capsule contains between 6 and 7.5 grams of coffee depending on the recipe and the blends the client wants to market his own brand. The variety of blends are used to make different types of beverages, including espresso, cappuccino, long coffee, ensuring excellent results for consumers in the cup. In addition to traditional espresso, consumers can enjoy many more blends and beverages than in the past, and this extends the range available on retail shelves or online, at times contradicting the stereotypes we hear about beverages.
For example, some research has shown that the Italians and Spanish are the greatest consumers of tea in capsule form, contradicting the stereotype of the thirsty British who love this icon beverage.
Once again, this example shows that all alternatives must be considered, all roads followed, and above all that, given the large number of consumers the proprietary companies of major formats have been able to attract, today it is a good business idea to ride the wave of growth, resting on the shoulders of the world’s coffee giants to allow your own products and business prosper.
Packaging and compatibility with the Dolce Gusto system machines
Packaging is a delicate but important phase in the design and marketing of a product, particularly when targeting the huge market of coffee capsules and pods.
The complete and correct production of Dolce Gusto capsules must be based on the study of the container, bag or box chosen to package the capsules.
With its in-house team of professionals, Coind guarantees the best graphic design for these elements, allowing clients to position and sell their own products more easily.
The packaging designed by the company for this solution comes in two different formats:
Box of 16 Dolce Gusto compatible capsules, shipped in cartons of 6 boxes, ready for positioning on the shelves in supermarkets and shops, with elegant, functional containers for the products sold
50 capsule format, with 3 different flavours:
Cortado (Caffè Macchiato)
This second solution can clearly be customised to perfectly match the design and image the client wants to create for the product.
Today the capsules are produced under the Meseta brand, the name that, first and foremost, Coind believes and invests in to market its own white label solutions
Of course, the capsules produced by Coind are perfectly compatible with Krups or De Longhi machines using the Dolce Gusto standard, for the preparation of the perfect beverage any time of day.
Convinced of the quality of its range, Coind has also developed a range of Dolce Gusto compatible capsules, meeting the needs of different markets, also using its own brand Meseta. This is a sign of openness and honesty towards our clients: we market this solid because we are firmly convinced of its quality, and because we think it is a wise investment, perfect for guaranteeing anyone wishing to start the production of compatible Dolce Gusto capsules with the private label formula a safe economic return, helping to build a business with solid foundations which can make its mark on the coffee sector.
Coind therefore works as a renowned, expert partner not only working in the shadow but leading this sector, and is ready to support businesses wishing to develop this market with its own high-quality solutions. The high quality of the products is guarantee by the company’s history and experience, and by the fact that the company invests directly in the production and sale of capsules that are compatible with the most common formats and can offer solutions that it understands perfectly and for which it can guarantee the highest quality levels.